About Us
What does "PROFFR" means?
Proffr (pronounced as proffer) is a predefined fair-value deal suggested by a third party- here, the App. So that other 2 parties ie Consumer & Contractor can negotiate and finalize the deal. This is possible only when the site measurements, design finalization & project creation is performed by the App's tools.
Gap in the Market 🕵️👀
The Missing Ola Moment: A Direct Connection Platform
In the current market scenario, the home improvement industry is divided into two segments: independent contractors and service provider brands. Notably, independent contractors hold a dominant 95% market share. However, the existing technology landscape is limited, with customers able to book site consultations online for free or for a nominal fee (INR 50-200/site visit). This fee is significantly lower than the expenses incurred by brands to generate leads and acquire customers, serving primarily as a filter to identify genuine consumers. Moreover, the industry lacks a true tech-platform, similar to Ola or Uber, which connects consumers directly with independent contractors, facilitating seamless interactions and transactions. Instead, existing brands operate as intermediaries, controlling the flow of information and services, and thereby increasing costs and reducing efficiency. Despite this, brands struggle to generate profits.
Lack of Technology:
Despite the proliferation of Extended Reality (XR) apps in various industries, the home improvement service market still lacks immersive technologies that enable customers to visualize and interact with design options in a realistic and immersive environment. Even when some brands do employ XR technologies, they are often limited to in-house teams and clients who physically visit their showrooms. This restricted accessibility means that the majority of end-users and contractors who deal directly with customers are unable to leverage these technologies, hindering their ability to make informed decisions and slowing down the design and consultation process. As a result, the benefits of immersive technologies remain inaccessible to the vast majority of the market, perpetuating inefficiencies and limiting growth.
Zero AI Integration:
Furthermore, existing service provider brands have zero AI integration in their processes, relying on manual methods for tasks such as design recommendation, quotation generation, and vendor selection. This results in a slow and inefficient process that takes days or even weeks to complete. In contrast, Proffr's patented technology harnesses the power of AI to automate these tasks, enabling the entire process to be completed 100x faster, in a matter of seconds.
Key Problems 😡😣😣
1. The "need for site consultation," which slows down the decision-making process, increases costs, and makes Customer Acquisition Costs (CAC) and Cost Per Lead (CPL) prohibitively high for brands to survive in the market. As a result, brands are unable to compete with contractors' low rates, leading to a situation where consumers prefer to work directly with contractors, bypassing brands altogether.
2. The "lack of a true-tech platform" that connects consumers directly with contractors online, instantly, and for free, bridging the gap between the two segments, and empowering small contractors to build their personal brands, thereby democratizing access to technology and creating a more level playing field.
Our Patent Achievements 👨🎓😇
At the heart of our business lies a groundbreaking idea: revolutionizing the home improvement industry by harnessing technology to productize services. Our mission is to transform the traditional offline process of site consultations, measurements, designing, and quotation into an online experience that is free, tech-driven, instant, and automated.
We've made significant strides in achieving this goal, with three pioneering patents in India:
1. Auto-Fit False Ceiling Visualization, Customization & Measurements (granted in October 2023): Our first utility patent introduces a groundbreaking Extended Reality (XR) app that revolutionizes the home improvement process, enabling users to scan spaces, automatically adapt designs with auto-fit capabilities, experience the "magical X-factor" of immersive design, customize designs at their fingertips, create projects, and receive instant pricing online, thereby eliminating the need for site consultations.
2. Preference Based Wall-Paint Visualization, Customization & Measurements (granted in July 2024): Our second patent focuses on transforming the painting services process, making it more efficient and user-friendly. It gives users deeper control at their fingertips for precise customization and visualization, helping in decision-making with efficient measurements and technical diagrams for execution.
3. Intelligent Adaptive Design Visualization Patent (filed in Feb 2025): Our third patent, related to Artificial Intelligence (AI), introduces a game-changing technology that enables users to generate and explore numerous designs tailored to their actual physical space instantly. This innovation facilitates faster design exploration, eliminates manual customization, and is ideal for various projects, including false ceilings, wall paintings, carpentry, furniture, and other home interior projects. These patents demonstrate our commitment to innovation and our dedication to transforming the home improvement industry through cutting-edge technology.